In nineteenth century London, it is said, a policeman invented a rubber soled shoe to assist in the catching of criminals ‘in the act’. He called these shoes ‘sneakers’, because their soft soles enabled him to creep up on miscreants unheard. According to Wikipedia, an early use of the name ‘sneaker’ can also be found in The Boston Journal of Education, 1887. “It is only the harassed schoolmaster who can fully appreciate the pertinency of the name boys give to tennis shoes—sneakers.” When pictures of James Dean wearing sneakers were published in the 1950s, they became an overnight fashion icon, and their amazing popularity continues to this day. Today sneakers are more than just shoes. They are cult. Maybe that is the reason, why for a lot of people it’s not enough to buy them ready-made. Now it’s time for the next step in evolution: Custom made sneakers!
New: The Cycling Shoe
The two layers of carbon stiffen the sole and give an ideal transmission of energy to the pedals. The mesh on the sides will give you a good climate to the feet. The velcro- strap not only keeps the laces at their place (and not in the chain), but also keeps the foot at the right position. The reflecting dots inside the cordura at the back of the shoe make you visible at dusk or at night.
Any more wishes?
At SNIQUE you can order a pair of sneakers as individual as your footprint. You first choose your model and then a combination of material and colours. Your personal pair of trainers will then be handmade in Berlin. If you treat them nicely they will have a serve you well in the years to come.
You can get your custom handmade sneakers at 10-20-Berlin, Torstraße 39 in Berlin-Mitte or in Bürknerstr. 5 in Berlin-Neukölln. Feel free to come to the shops and get inspired.
I’m looking forward to meet you there.